ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ fosters a favorable image about a business, its product, or its policies.
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public relations
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publicity
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advertisements
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sales promotion
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Explanation:
Detailed explanation-1: -Public Relations refers to any activity designed to create a favorable image of a business, its products, or its policies. Publicity is a specific kind of public relations that involves placing positive newsworthy information about a business in the media.
Detailed explanation-2: -Institutional promotion is a promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.
Detailed explanation-3: -PR campaigns try to create a favorable image for a company, its products, or its policies. Companies can rely on PR strategies and techniques for many reasons.
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