..... involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

MARKETING MIX

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

____ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

A	Mass customization
B	Market targeting
C	Market segmentation
D	Differentiation

Explanation:

Detailed explanation-1: -Market segmentation involves dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

Detailed explanation-2: -Demographic segmentation divides the market into segments based on age, generations, life-cycle stage, gender, income, occupation, education, religion, ethnicity.

Detailed explanation-3: -Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.

Detailed explanation-4: -Niche Entrepreneurial Marketing. An entrepreneurial marketing strategy designed primarily to divide the market into small segments with distinct needs, characteristics or behavior.

There is 1 question to complete.

ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX