ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Agent
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Producer
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Wholesaler
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Retailer
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Detailed explanation-1: -Wholesalers are those who purchase large quantities of goods from the manufacturer and break them down into smaller units for individual sale. They usually do not take title to the goods and resell them to retailers or other businesses.
Detailed explanation-2: -Breaking Bulk refers to a marketing concept where business intermediaries move the goods (service) in the distribution channels; acquiring them in “BULK” or in large volumes and eventually sell them in relatively smaller quantities.
Detailed explanation-3: -Wholesale is selling of goods in bulk to the retailers and businesses at cheaper rates. The wholesaler buys the products in bulk, breaks it into small parts, repacked, and sells it to the retailers.
Detailed explanation-4: -The practice of bulk buying products, commodities, etc., and selling smaller quantities to users or consumers. This operation is often performed by a wholesaler although it may be done by a retailer.