ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
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A catchphrase like “Save money, live better” used to increase brand awareness for a product/company.
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logo
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slogan
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brand
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product
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Explanation:
Detailed explanation-1: -A business slogan is a tagline that describes and represents a brand. A slogan captures a brand’s personality, values, ideology, and mission – all in few, carefully selected words.
Detailed explanation-2: -Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services.
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