ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Brand loyalty
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Four Ps
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Unique selling position (USP)
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Marketing mix
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Detailed explanation-1: -A unique selling proposition (USP) is the one thing that makes your business better than the competition. It’s a specific and clear benefit that makes your business stand out when compared to other businesses in your market.
Detailed explanation-2: -A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy. These are what marketers call the “four P’s” of marketing.
Detailed explanation-3: -Your USP (Unique Selling Proposition) is the unique thing that you can offer that your competitors can’t. USP Analysis is a useful way to understand how people are competing in your industry. And it’s essential for identifying your USP, so that you know what to build upon and sell to your customers.