ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A product mix ____
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is used to maximize sales
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identifies features such as color, size, and quality
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is the different products and services a business sells
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helps determine the pricing strategy
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Explanation:
Detailed explanation-1: -Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm.
Detailed explanation-2: -Many businesses that sell multiple products use product lines and product mixes to monitor the different products they produce and sell to customers. While a product line refers to related products sold in a business, the product mix is the total number of all products a business sells.
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