ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A supermarket improves the layout of its store to improve the shopping experience for customers. Which element of the marketing mix does this refer to?
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Product
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Promotion
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Process
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Physical Evidence
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Explanation:
Detailed explanation-1: -The overall appearance and layout of a hotel; the ‘feel’ of a bank branch; the type of vehicle rented by a car rental company; the type of aircraft used by a carrier are all examples of physical evidence.
Detailed explanation-2: -Product (or Service) Your customer only cares about one thing: what your product or service can do for them. Price. Many factors go into a pricing model. Promotion. Place. People. Packaging. Process.
There is 1 question to complete.