ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The group of customers a business seeks to attract who have specific, similar needs
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The group of 5 to 10 people that a business markets to on a daily basis
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All of the customers who shop at target
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A customer who has an unfulfilled desire and is financially able and willing to fill that desire
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Detailed explanation-1: -What is a Target Market? A target market is the ideal group of prospective customers for a specific product or service who share common characteristics that influence their buying behaviors.
Detailed explanation-2: -A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.
Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.