ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
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A term which is used to describe all the activities which go into marketing a product or service. These activities are often summarised as the four Ps (4Ps)-Product, Price, Place and Promotion.
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Marketing mix
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Marketing
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Market research
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Branding
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Explanation:
Detailed explanation-1: -Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
Detailed explanation-2: -The 4 P’s stand for product, price, place, and promotion, the four primary factors that marketers need to consider when designing a campaign strategy. A marketing strategy should: Communicate what the product will provide the customer. Demonstrate why the product’s value fits its price.
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