ENTREPRENEURSHIP

Detailed explanation-1: -3. Sales Promotion: The marketing activities other than advertising, publicity and personal selling are known as sales promotion.

Detailed explanation-2: -Sales promotion X represents all marketing activities–other than personal selling, advertising, and public relations–that are used to stimulate purchasing and sales. Its objectives are to: Increase sales and inform customers. Create a positive business or corporate image.

Detailed explanation-3: -J. Stanton:-sales promotion as all those activities other than advertising, personal selling, public relations and publicity that are intended to stimulate customer demand and improve the marketing performance of sellers.

Detailed explanation-4: -Sales Promotion – represents all marketing activities other than personal selling, advertising and publicity that stimulate consumer purchasing and sales effectiveness.