ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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All of the following are important when considering which method ofpromotion to use except:
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the stage of the product life cycle the product is in
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the total promotional budget
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the target audience (or market) being aimed at
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the packaging of the product
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Explanation:
Detailed explanation-1: -Answer: The product marketing mix defines all the elements necessary to sell these goods in the marketplace. As part of the overall marketing mix (which also includes price, place and promotion), product plays the most important role in marketing strategy development.
Detailed explanation-2: -Therefore, from the above explanation, Politics is not included in the seven Ps of the marketing mix given by Booms and Bitner.
There is 1 question to complete.