ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Increasing price and increasing promotion
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Increasing price and decreasing promotion
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Decreasing price and increasing promotion
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Decreasingpriceanddecreasingpromotion
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Detailed explanation-1: -It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. The marketing mix and the 4Ps of marketing are often used as synonyms for one another.
Detailed explanation-2: -The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.
Detailed explanation-3: -Marketing mix refers to the presence of many competitors and suppliers in the market. In direct marketing, the sales force goes to offices and homes to sell the product. The entrepreneur must focus mainly on the quality of the packaging materials used.