ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An item that is built or produced to satisfy the needs of a certain group of people.
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Place
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Process
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Promotion
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Price
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Product
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Explanation:
Detailed explanation-1: -A product is an item that is built or produced to satisfy the needs of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods.
Detailed explanation-2: -“Quality is the degree to which a specific product satisfies the wants of a specific consumer.” (H. L.
Detailed explanation-3: -There are four levels of a product (shown in the figure below): core, tangible, augmented, and promised. Each is important to understand in order to address the customer needs and offer the customer a complete experience.
There is 1 question to complete.