ENTREPRENEURSHIP

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ENTREPRENEURIAL MARKETING

MARKETING MIX

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
At Hotels, sometimes you might be greeted at a luxurious and ornate door and helped with your bags by friendly staff. Which are evidenced of the extended marketing mix here:
A
People and Processes.
B
People, Physical Evidence and Processes.
C
People and Physical Evidence.
D
Processes and Physical Evidence.
E
Processes, Physical Evidence and Price
Explanation: 

Detailed explanation-1: -The extended marketing mix and simple marketing mix only have one main difference. The marketing mix only features four pillars: place, price, product and promotion. The extended marketing mix expands on the original toolkit by adding the other three pillars: physical evidence, processes and people.

Detailed explanation-2: -Since then, the theory has been expanded into the 7 P’s of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

Detailed explanation-3: -These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace.

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