ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Below the line promotion involves what activities?
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Television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets/flyers
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Sales promotions, competitions, sposnsorhip, press releases, money-off coupons and point of sale promotion.
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -(a) Advertisement. (b)Personal Selling. (c) Publicity. (d) Sales Promotion.
Detailed explanation-2: -Above-the-line costs include all costs above the gross profit, while below-the-line costs include costs below gross profit. Above-the-line costs are often referred to as the cost of goods sold (COGS), while below-the-line is operating and interest expenses and taxes. This definition mostly relates to manufacturers.
Detailed explanation-3: -BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group.
There is 1 question to complete.