ENTREPRENEURSHIP

Detailed explanation-1: -What is brand identity? A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.

Detailed explanation-2: -Brand identities can be emotional or rational, and this creates more or less value depending on the consumers’ CS, but what is more important is that consumers internalize the brand’s message or identify with what the brand represents.

Detailed explanation-3: -A brand identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it.

Detailed explanation-4: -Brand: how people perceive your company. Branding: the actions you take to build a certain image of your company. Brand identity: the collection of tangible brand elements that together create one brand image.