ENTREPRENEURSHIP

Detailed explanation-1: -Marketing communications is the promotional part of the “Marketing Mix” or the four Ps such as price, place, promotion, and product. The primary goal of marketing communication is to have a defined audience to affect its behavior by informing, persuading and reminding.

Detailed explanation-2: -The goal of marketing communications is to create brand awareness, generate leads, build relationships with customers and stakeholders, provide customer education, increase website traffic and improve search engine rankings. There are numerous media channels available to help reach a target audience.

Detailed explanation-3: -Promotion is any communication used to inform, persuade, and/or remind people about an organization’s or individual’s goods, services, image, ideas, community involvement, or impact on society.

Detailed explanation-4: -There are three main promotional objectives: inform the market, increase demand, and differentiate a product.