ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
cost-based pricing is determined by
A
using the wholesale cost of an item as the basis for the priced charged
B
what competitors are charging for the same good
C
how much the consumer is willing to pay for a product or service
D
None of the above
Explanation: 

Detailed explanation-1: -Value-based pricing is dependent on the value that customers are willing to assign to or pay for particular products, features, and services.

Detailed explanation-2: -A markup is the amount that is added to the wholesale price of an item to determine its resale price.

There is 1 question to complete.