ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
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Geographic segmentation
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Benefit segmentation
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Occasion segmentation
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Demographic segmentation
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Explanation:
Detailed explanation-1: -Option C Demographic segmentation is a market segmentation on the basis of demographic variables…
Detailed explanation-2: -Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of education, income, family size, gender, race, marital status.
Detailed explanation-3: -Income segmentation considers how much people earn and how much disposable income they have. This is extremely important for certain products. For example, a business selling high-end luxury cars or expensive jewellery would need to target people with a high level of income.
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