ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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“Eating Good in the Neighborhood”
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Applebees
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T.G.I.F
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Chilis
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Pasta House
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Explanation:
Detailed explanation-1: -Bill and T.J. Palmer opened their first restaurant in Decatur, Georgia in November, 1980. A rather strange name for a restaurant, it was called T. J.
Detailed explanation-2: -We guess Applebee’s wasn’t kidding when they came up with their slogan, “Feeling Good in the Neighborhood, ‘’ though some of us foolishly thought they meant the older members of the neighborhood.
Detailed explanation-3: -The founders picked the name out of a phone book Founders Bill and T.J. Palmer looked for inspiration in a phone book and fell in love with the name “Appleby.” After finding there was already a copyright on the name, they changed it to “Applebee’s."
There is 1 question to complete.