ENTREPRENEURSHIP

Detailed explanation-1: -In a consumer-driven economy, entrepreneurs realize that sometimes they must include products in their mix as a convenience for customers even though they may not be profitable. Not all products have features. Different products and services within the same category serve different customer needs.

Detailed explanation-2: -A product can be a service or an item. It can be physical or in virtual or cyber form.

Detailed explanation-3: -What Is Marketing? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Detailed explanation-4: -In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.