ENTREPRENEURIAL MARKETING
MARKETING MIX
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Free gifts, competitions, point of sale displays and free samples are all examples of:
|
|
advertising
|
|
|
sponsorship
|
|
|
Sales promotion
|
|
|
public relations
|
Explanation:
Detailed explanation-1: -Do you like free samples? Most people do. A sample is a sales promotion in which a small amount of a product that is for sale is given to consumers to try. Samples encourage trial and an increased awareness of the product.
Detailed explanation-2: -Contests are sales promotions people enter or participate in to have a chance to win a prize. The Publisher’s Clearing House Sweepstakes and the Monopoly Game at McDonald’s are both examples.
Detailed explanation-3: -These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
There is 1 question to complete.