ENTREPRENEURSHIP

Detailed explanation-1: -Marketing information management (MIM) refers to the system by which marketing operations teams gather, organize and evaluate internal data, competitive intelligence, and marketing research. Marketing information management ensures you have the correct information when it comes to your customers.

Detailed explanation-2: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.