Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100, 000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ..... segmentation approach.

MARKETING MIX

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100, 000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ____ segmentation approach.

A	Gender
B	Income
C	Geographic
D	Benefit

Explanation:

Detailed explanation-1: -Geographic segmentation involves segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code.

Detailed explanation-2: -Demographic segmentation variables are among the most popular bases for segmenting customer groups because demographic data are plentiful and customer wants and needs often link closely to these variables.

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ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX