ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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John enters the store and purchases 10 products that were not on his list because he believes they are a good deal. This is an example of which type of consumer motive?
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Rational
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Emotional
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Patronage
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None of the above
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Explanation:
Detailed explanation-1: -Buying Motives are the reason(s) you buy the goods and services that you choose. There are 3 categories of buying motives: Emotional, Rational, and Patronage.
Detailed explanation-2: -Consumer Behavior Types. Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.
Detailed explanation-3: -Buying motives of a buyer refers to the influences or motivations forces which determine his buying. In other words, a buying motive is the inner feelings, urge, instinct, drive, desire, stimulus, thoughts, or emotion that makes a buyer buy a certain product or service to satisfy his needs.
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