ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Price
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Product
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Place
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Promotion
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Detailed explanation-1: -Place can also be referred to as ‘distribution channels’. It includes the physical access point where the product is provided to customers, and the methods of transporting or storing goods before making them available for clients.
Detailed explanation-2: -Distribution is often the key to a successful sales and marketing policy. The objective of distribution planning is to make the product available to the consumers at a more convenient outlet.
Detailed explanation-3: -Promotion is the set of activities that raise awareness of a product. Promotion ensures that the product is sold to the target customers. In service marketing, the 4Ps of the marketing mix are extended into the 7Ps. These comprise the original 4Ps, in addition to the process, people, and physical evidence elements.