ENTREPRENEURIAL MARKETING
MARKETING MIX
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
“Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods.” This is an example of ____
|
|
Geographic segmentation
|
|
|
Product diversification
|
|
|
Branding
|
|
|
Psychographic segmentation
|
Explanation:
Detailed explanation-1: -Geographic Segmentation Example McDonalds McDonalds divides its market into geographic segments, for example, different countries, states, regions and cities. McDonalds sells burgers and target local markets and with customized menus.
Detailed explanation-2: -Example of demographic segmentation based on age: Companies that sell soft drinks, like Coca-cola, often target young adults between the age of 15 to 25 by depicting young men or women in their marketing campaigns.
There is 1 question to complete.