ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Obtaining, developing, maintaining, and improving a product or product mix are all a part of?
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Marketing Information Management
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Market Planning
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Product/Service Management
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Channel Management
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Explanation:
Detailed explanation-1: -Product service management (sometimes product/service management) is the process of shaping a company’s offerings in response to demand stemming from market fluctuations. A product service manager (PSM) anticipates customer needs and then guides product development to meet them.
Detailed explanation-2: -The three main phases of product/service management are new-product development, monitoring existing products, and elimination of weak products. New-product development involves idea generation and screening, concept testing, feasibility analysis, product development, test marketing, and commercialization.
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