ENTREPRENEURSHIP

Detailed explanation-1: -Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.

Detailed explanation-2: -Personal selling is an essential part of any B2B sales force. It’s a type of person-to-person communication that consists in persuading a customer to buy a product or service by using interpersonal skills.

Detailed explanation-3: -A good example of personal selling is found in department stores on the perfume and cosmetic counters. A customer can get advice on how to apply the product and can try different products. Products with relatively high prices, or with complex features, are often sold using personal selling.

Detailed explanation-4: -Personal selling process: pre-approach After selecting the qualified leads, the salesperson must prepare for the first contact with them. This means contacting the prospect via email or call to learn more about their needs and to set up a meeting for further discussion.