ENTREPRENEURIAL MARKETING
MARKETING MIX
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
daily newspaper
|
|
|
bars of chocolate
|
|
|
food products from a supermarket
|
|
|
business computers
|
Detailed explanation-1: -Products with relatively high prices, or with complex features, are often sold using personal selling. Great examples include cars, office equipment (e.g. photocopiers) and many products that are sold by businesses to other industrial customers.
Detailed explanation-2: -Product situation: Personal selling is relatively more effective and economical when a product is of a high unit value, when it is in the introductory stage of its life cycle, when it requires personal attention to match consumer needs, or when it requires product demonstration or after-sales services.
Detailed explanation-3: -There are seven steps in personal selling: prospecting, pre-approach, approach, sales presentation, handling objections, closing, and follow-up.