ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Place is an important part of the marketing mix because:
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consumers must be in the right place to buy the product
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the product must be ready for consumers in the right place
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advertising should be in the right place
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if the product is in place, it will not be successful
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Explanation:
Detailed explanation-1: -Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about products and buy them online, through a smartphone app, at retail locations, or through a sales professional.
Detailed explanation-2: -The product fills an important role in the marketing mix because it is the core of the exchange. Does the product provide the features, functions, benefits, and uses that the target customer expects and desires? Throughout our discussion of product we will focus on the target customer.
There is 1 question to complete.