ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Public relations and advertising have a direct impact on customer loyalty
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Relationship marketing is designed to build meaningful customer relationships. Its goal is to not only cultivate greater engagement but also to encourage shoppers to form emotional connections with your brand. When done right, the result is more consistent sales and a greater customer lifetime value.

Detailed explanation-2: -Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Loyalty is the byproduct of a customer’s positive experience with you and works to create trust.

Detailed explanation-3: -Advertising is media you pay for, public relations is media you earn through the building of a brand or product or the like. Enhancing public relations involves building trust and credibility, whereas advertising includes building basic exposure and company overhead.

There is 1 question to complete.