ENTREPRENEURSHIP

Detailed explanation-1: -The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media.

Detailed explanation-2: -Public relations, however, encompasses many processes, including media relations, to tell a brand’s story and build a positive image for public audiences. So companies use media relations to deliver important messages to public audiences whereas public relations is solely about promoting brand awareness and reputation.

Detailed explanation-3: -Public relations is a valuable tool in the promotional mix. Unlike paid marketing programs such as advertising your business, public relations is focused on earned media and can take advantage of unpaid communication channels. Public relations is about managing perceptions – how people think about your business.