ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Purchasing the right to use a company name or business process in a specific way ex. McDonald’s, Burger King, KFC and Pizza Hut * *
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Licensing
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Joint venture
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Franchising
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Infrastructure
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Explanation:
Detailed explanation-1: -Ninety percent of McDonald’s restaurants are independently owned and operated by franchisees, who have the ability to set their own prices.
There is 1 question to complete.