ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Saturation stage
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Maturity stage
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Decline stage
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None of the above
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Detailed explanation-1: -Product Life Cycle Phase # 4. The market for certain products reaches a saturation point after the initial high demand is fully satisfied. This usually happens in case of durable goods which offer their services over a long period of time.
Detailed explanation-2: -All good things must come to an end, and the end of the maturity stage is what many call the saturation stage. This is when sales begin to stagnate. They have not yet begun to decline, but they are no longer rising either. At this point, competitors will have finally caught up to the original product manufacturer.
Detailed explanation-3: -Maturity – In the maturity stage, sales slow down, indicating that the market has begun to reach saturation. This is also one of the stages of the product life cycle when pricing becomes competitive. This makes the profit margins thinner.