ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Statistics that describe a population in terms of personal characteristics is known as
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Demographics
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Psychographics
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Geographics
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Product benefits
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Explanation:
Detailed explanation-1: -Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home ownership, sexual orientation, marital status, family size, health and disability status, and psychiatric diagnosis."
Detailed explanation-2: -Demographic statistics are measures of the characteristics of, or changes to, a population. Records of births, deaths, marriages, immigration and emigration and a regular census of population provide information that is key to making sound decisions about national policy.
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