ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Support services do not include
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Warranty
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Quality level
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Free product installation
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Customer rewards programme
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Physical features of a product
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Explanation:
Detailed explanation-1: -Physical characteristics include range, shape, size, color, quality, quantity and compatibility.
Detailed explanation-2: -There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007). As service’s nature is intangibility, therefore manufacturing and service delivery is more complex than a product.
Detailed explanation-3: -Some examples of tangible products that are independent of services include blankets, computers, food items, and furniture. Intangible goods still confer value and trade in the free market.
There is 1 question to complete.