ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Tangible aspects of a service-For example the lobby at a hotel are:
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Service
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Physical Evidence
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People
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Processes
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Explanation:
Detailed explanation-1: -The extended marketing mix (7P’s) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.
Detailed explanation-2: -The marketing mix only features four pillars: place, price, product and promotion. The extended marketing mix expands on the original toolkit by adding the other three pillars: physical evidence, processes and people.
There is 1 question to complete.