ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The definition of ‘channel of distribution’ is:
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the means of transport used between factory and retail shop
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the firms involved in passing a product to the customer
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the way in which a product is transported around a factory
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the road network between the factory and the retail shops.
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Explanation:
Detailed explanation-1: -A distribution channel is the network of businesses or intermediaries through which a good or service passes until it reaches the end consumer. Distribution channels can contain many levels or intermediaries, such as wholesalers or retailers, as products move from manufacturer to consumer.
Detailed explanation-2: -A direct distribution channel is one where a company sells directly to the consumer, usually through their website or retail store.
Detailed explanation-3: -Direct Channels With direct channels, the company is fully responsible for delivering products to consumers. Goods do not go through intermediaries before reaching their final destination.
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