ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The distinctive Nike “Swoosh” is considered to be a ____ for Nike.
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trade name
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brand name
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brand mark
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trade character
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Explanation:
Detailed explanation-1: -Nike co-founder Phil Knight was adamant that his company’s new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.
Detailed explanation-2: -The Nike logo was designed by Carolyn Davidson in 1971. Originally, the logo was called as ‘the srtip’, which later became well known as ‘Swoosh’. Swoosh referred to the fibers that the Nike shoes used that time.
Detailed explanation-3: -Conclusion: Nike Logo Is Worth $15 Billion Nike is the largest athletic brand in the world, with a revenue over $40 billion for 2021.
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