ENTREPRENEURSHIP

Detailed explanation-1: -Individual product decisions refer to decisions marketers must make about one particular product or service. They include decisions about the product’s attributes, branding, packaging, and the additional services attached to the product (see Figure 1 below).

Detailed explanation-2: -In practice, marketing decisions encompass decisions about market segmentation, product quality and design, the choice of distribution channels, corporate image-building, advertising budgets, sales promotions, etc.

Detailed explanation-3: -The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.