ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The over 40 million babies born in the between 1965 and 1976 is the generation known as
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the Baby Boomers
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Generation X
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Generation Y
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the Gray Generation
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Explanation:
Detailed explanation-1: -Baby Boomers (circa 1946 to 1964) Generation X (circa 1965 to 1980) Millennial Generation (circa 1981 to 1996) Gen Z (post-Millennial) (circa 1997 to 2012)
Detailed explanation-2: -Generation X includes those born between 1965 and 1981, during the reconstruction of Europe after the war.
Detailed explanation-3: -Author William Strauss noted that around the time Coupland’s 1991 novel was published the symbol “X” was prominent in popular culture, as the film Malcolm X was released in 1992, and that the name “Generation X” ended up sticking. The “X” refers to an unknown variable or to a desire not to be defined.
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