ENTREPRENEURSHIP

Detailed explanation-1: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.

Detailed explanation-2: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Detailed explanation-3: -Social categorization is the process by which people categorize themselves and others into differentiated groups. Categorization simplifies perception and cognition related to the social world by detecting inherent similarity relationships or by imposing structure on it (or both).