ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product
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Four Ps
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Brand image
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Unique selling position (USP)
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Detailed explanation-1: -A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market.
Detailed explanation-2: -A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy. These are what marketers call the “four P’s” of marketing.
Detailed explanation-3: -Is There A Difference Between Unique Selling Proposition And Competitive Advantage? Not really. A USP is a subset of a company’s competitive advantage. This peculiar competitive advantage, known as the unique selling proposition, is a single feature that a brand decides to identify with.