ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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how to get their product into more customers’ hands
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how the marketing concept applies to their situation
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resources needed to research and develop their product
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when they want promotional messages delivered to customers
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Detailed explanation-1: -To select the best strategy available to them, marketers consider how the marketing concept applies to their situation, when they want to reach their goal, and which resources are on hand.
Detailed explanation-2: -A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.
Detailed explanation-3: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ‘’ or the combined tools and methodologies used by marketers to achieve their marketing objectives.
Detailed explanation-4: -Centering on the Target Customer The marketing strategy defines how the marketing mix can best be used to achieve the corporate strategy and objectives. The centerpiece of the marketing strategy is the target customer.