ENTREPRENEURIAL MARKETING
MARKETING MIX
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Service
|
|
|
Physical Evidence
|
|
|
People
|
|
|
Processes
|
Detailed explanation-1: -Example of the simple process would be when a customer decides to take membership of video service providers like Netflix or Amazon prime or Disney +, the steps involved would be first that the customer who decides on a particular service depending on the USPS and features. This will constitute one process.
Detailed explanation-2: -The seven ‘Ps’ are: product, price, promotion, place, people, processes and physical evidence.
Detailed explanation-3: -The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers. The mix consists of the seven P’s i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.