ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What are the 3 additional Ps specifically relevant to the marketing mix of services?
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People, place, and physical evidence
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People, promotion, and process
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People, process, and physical evidence
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People, packaging, and physical evidence
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Explanation:
Detailed explanation-1: -To discern the differences between services and physical products, the 4Ps marketing mix i.e. Product, Process, Pricing and Promotion has been extended to include three additional 3Ps : People, Physical Evidence and Process.
Detailed explanation-2: -Answer and Explanation: The extra 3 Ps has been added to the marketing mix because they help to access the success and the existence of a service company. Services possess a unique characteristic like heterogeneity, intangibility, perish-ability and inseparability which needs to be accessed.
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