ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It reaches a wide audience
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You can differentiate different target markets
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It is expensive
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None of the above
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Detailed explanation-1: -You have to pay for the equipment, locations, editors and actors if needed. In addition, you must pay for air time. Thus, it is not just the cost of producing the ad you need to think but also the cost of airing your TV advert.
Detailed explanation-2: -TV ad production costs vary greatly, but you can expect it to cost anywhere from $1, 000 to $50, 000.
Detailed explanation-3: -A major drawback of advertising is misrepresentation of facts regarding products and services. Advertisers usually misrepresent unreal/false benefits of a product and make tall claims to excite people to indulge in actions leading to their benefit, but opposed to consumer’s self-interest.
Detailed explanation-4: -(1) Adds to Costs: (2) Undermines Social Values: (3) Confuses the Buyers: (4) Encourages Sale of Inferior Products: (5) Some Advertisement is in Bad Taste: