ENTREPRENEURSHIP

Detailed explanation-1: -Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience. Two forms of direct marketing are printed by mail, or direct by e-mail. The goals of direct marketing are to generate sales or leads for sales representatives to pursue.

Detailed explanation-2: -A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets. Direct marketing X is a type of advertising directed to a targeted group of prospects rather than to a mass audience. Two forms are: Printed direct mail.

Detailed explanation-3: -Personal selling requires sales representatives to generate and maintain direct contact with prospects and customers. Direct contact like this can take the form of personal meetings, in-home demonstrations, e-mail and telephone correspondence. Personal selling is one of the most expensive forms of promotion.

Detailed explanation-4: -A business uses product promotion * to convince prospects to select its products or services instead of a competitor’s. A promotion method businesses use to convince consumers to select its products or services. Institutional promotion fosters a favorable image for the company.