ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is NOT an example of ‘Place’ in the context of the Marketing Mix?
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Quality of the product
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Channels to the consumer
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Geographic location
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Online
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Explanation:
Detailed explanation-1: -The four Ps of marketing are Product, Price, Place and Promotion. Patience does not come under 4 Ps of marketing.
Detailed explanation-2: -Place in the marketing mix encompasses the entire process of taking a product from the manufacturer and making it accessible to the consumer, which can include all intermediaries and distributors. This can include both in-person and online places, such as storefronts and websites.
Detailed explanation-3: -Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about products and buy them online, through a smartphone app, at retail locations, or through a sales professional.
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